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- Crafting Specialist Paths at Sumitomo Corporation: A Career in Real Estate Focused on Building Communities
2025.2.19
Business
Crafting Specialist Paths at Sumitomo Corporation: A Career in Real Estate Focused on Building Communities
Sumitomo Corporation's new human resources system, revised in 2021, established Expert Job Groups for management roles, focusing on leveraging expertise to take charge of strategies in the relevant business. This new system enables employees to build a dual-career path, where management is not the absolute goal, but rather, specialization can flourish. In this two-part series, we introduce some of the employees who have been honing their expertise and advancing their careers at Sumitomo Corporation. In this first installment, we meet Ayaka Ureshino, who has been working in the real estate business for 14 years since joining the company as a new graduate. She shares her journey of balancing career development with personal milestones, including obtaining first-class architect certification after returning from maternity leave.
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Office Building Business Unit
Ayaka Ureshino
Ureshino joined the company as a new graduate in 2011 and was assigned to the Real Estate and Urban Development Department. Over the next 13 years, she worked consistently in the residential housing business, with two stints of maternity and childcare leave in between. After returning from childcare leave for her first child, she became a licensed first-class architect. In 2024, she was transferred to the Office Building Business Unit, marking the first department change of her career.
- Attracted by Sumitomo Corporation's Unusual "Hands-On" Approach to Manufacturing
- Putting Residents' Lives First: Consistency Across All Concept Phases
- Turning Frustration into Motivation: Focusing on "What's Possible Now" to Refine Expertise
- From Housing to Community Development: Leveraging Experience in New Challenges
Attracted by Sumitomo Corporation's Unusual "Hands-On" Approach to Manufacturing
What kind of work have you done in the housing business over the past 13 years?
In the Housing Business Unit (formerly the Housing & Urban Business Department), I was involved in diverse housing products, including condominiums, rental apartments and student apartments, but particularly in condominium development. My role typically spanned all phases of the project, from land acquisition to planning the property, establishing sales strategies, handing over the property to the customer and after-sales support. There are many stakeholders involved in the completion of a building, and it is our job to unite professionals from each department to drive the project forward.
Did you aim to build a long-term career within one department?
I didn't specifically plan to stay within one department, but I've always had a strong desire to work in the real estate business. I've been interested in creation and manufacturing for a long time, and studied architectural design in college and architectural history in graduate school.
When I was job hunting, I was mainly interested in developers, but I was drawn to Sumitomo Corporation because, among the few companies in the trading sector, it offered the unique opportunity to be involved in "hands-on" manufacturing. By hands-on, I mean that unlike trading companies that invest in development projects, Sumitomo Corporation conducts everything in-house, from land acquisition to after-sales support, just like a developer. Many developers break down the process into different stages, with separate departments handling each phase, but at Sumitomo Corporation, since it's all managed by one department, I can be involved in every phase of the project. As someone who loves making things and had the desire to be involved in on-site production, Sumitomo Corporation's approach was very appealing to me.
Putting Residents' Lives First: Consistency Across All Concept Phases
What kind of expertise did you gain by being involved in the housing business from start to finish?

Since we begin projects with a clear vision of the completed building from the moment we acquire land, we are able to maintain a consistent and cohesive concept throughout the entire process – something that would be difficult to achieve with a segmented, division-of-labor system. Additionally, within the company, we have "legendary" veteran employees who are experts in both housing and commercial buildings. These individuals are so experienced that, just by looking at a blueprint, they can immediately understand so much about a project. For example, they might advise, "For the parking spaces in this area, we should make them self-propelled to support the weight and size of luxury cars," or "Given this floor area, each room can be up to this many tatami mats in size." They provide insights into even the finer details that you might not notice during typical condo development.
How did you hone your own strengths while working with these seasoned professionals?
Rather than simply accepting the opinions of my seniors, I actively engaged in discussions as the property consultant, explaining the reasoning and constraints behind different approaches. Through these discussions, I was able to gain valuable insights from my predecessors while also deepening my understanding of the condominium construction process and what future residents are looking for.
Also, with more internal transfers recently, there are fewer employees like me who have been involved in condominium development from the very start of their careers. One key characteristic of condominium development is that units are sold before the building is completed. This has further sharpened my ability to clearly envision the finalized structure even before construction begins. Since purchasing a condominium is a major decision for customers, effectively conveying the appeal of a property that doesn't yet exist – making them think, "I want this home" – is both a difficult and rewarding challenge.
What is most important to you in planning condominium development?
From the launch of the model room, I focus on viewing it from the perspective of future residents – considering flow of movement and how to present the story of the space. Since a home is where customers will spend their daily lives, it can't just look stylish; it also needs to be functional. Even things like the relationship between pillar placement and furniture, or the height of power outlets – they all matter for ease-of-use in everyday life.
How do you cultivate that customer-focused perspective?
I believe one of Sumitomo Corporation's strengths is that a single property consultant oversees the entire process, including after-sales service. Even after the property is handed over to the customer, the property consultant remains responsible for addressing inspection reports and other matters. Also, we have our own in-house guidelines for building homes referred to as our Design Standards. These standards are regularly updated, incorporating customer feedback to reflect the latest housing trends. For example, as lifestyles evolve, there has been a growing emphasis on homes as living spaces. We have responded to this demand by adding package delivery boxes to more of our homes.
Personally, I use these standards as a foundation for planning projects while remaining conscious of how to make homes as user-friendly as possible. Once a property is completed, I like to visit the area after residents have settled in. Seeing the glow of lights shining through the windows – a sign of people making a home there – makes me happy. Someday, I'd love to live in a condominium I helped create.
Turning Frustration into Motivation: Focusing on "What's Possible Now" to Refine Expertise
While gaining hands-on experience in the field, you also obtained your first-class architectural license after returning from maternity leave, correct?
Yes. I have taken maternity and childcare leave twice in my career. After giving birth to my first child and returning to work, I enrolled in an accreditation school through the company's support system. What motivated me was the frustration I felt when I first came back – I couldn't work the way I used to. I was on reduced hours and often had to leave work unexpectedly when my child wasn't feeling well. Previously, I was the primary property consultant on-site, but after returning I found myself in more of a support role, which left me feeling restless. However, rather than taking on larger responsibilities that I couldn't fully commit to, I decided to use the time I could control to pursue accreditation I always wanted. For a year, I worked at the company on weekdays, attended the school on weekends, and spent time at home drafting blueprints. Eventually, I passed the first-class architect exam.
How has obtaining the qualification of a first-class architect license affected your work?
Thanks to my studies, I've been able to enhance the level of detail from the planning stage of buildings and consider many other factors. Before, when I received drawings from designers, I would accept them as the "best" solution. But now, I am able to think, "If the dimensions were more like this, we could build upwards and potentially make the floor area ratio work," allowing me to explore better approaches from a business perspective as well.
From Housing to Community Development: Leveraging Experience in New Challenges
What projects are you currently working on in the Office Building Business Unit?
Since transferring in July 2024, I have been involved in the redevelopment of the Kanda area, which is a key strategic focus for Sumitomo Corporation. The difference between this and housing development is that it's not just about constructing buildings – it's about creating a community. Whereas my previous work focused only on residents, now I am involved in urban development on a much larger scale, which brings its own challenges and rewards.
How is your experience in housing development helping you?

Both housing and office projects follow a full-cycle approach, so the key is to get many people on board to keep the project moving forward. However, with office buildings there's an additional layer of needing to build strong relationships with local governments and community groups. That means communication is even more important. Sometimes I participate in local events and festivals with members of the unit to become active in the community and gain support for the project.
What kind of career do you hope to build moving forward?
So far, I have simply focused all my energy on what's in front of me, and I feel that's why I am where I am now. To be honest, I don't have a clear career goal yet. However, one thing I can say is that I have thoroughly enjoyed my work in real estate. I feel most alive when I'm on the ground, in the field. There is still so much I want to learn in the office building sector, both in terms of knowledge and experience, so I want to keep experiencing and understanding many sites. Also, I have two young children, aged nine and three, and I believe my older child already has some idea of the kind of work I do. One thing I'd love to do is to show them a building I've worked on once it's completed.